![]() Not everything was good news for the company, however. We’ve seen some preliminary data that suggests this tactic has indeed started to move Premium subscribers to Individual membership plans.” Notably, later in the June 2018 quarter, Spotify reportedly began to verify that Family Plan members live in the same household. “ Among these Premium subscribers, we’ve also seen an increasing percentage use Individual plans relative to June 2018 quarter. So, how has Spotify managed to gain more subscribers? Thanks in large part to its controversial GPS verification ‘test’ feature. This number rose 2% as well over the second quarter of 2018. 13% of ad-supported listeners on the streaming music service started a trial Premium subscription. In the third quarter of 2018, 38% of Spotify users signed up for Premium, up 2% over Q2 2018. In a study published early today, CIRP has found more people in the US have signed up for a Premium subscription. Either pay full price for a subscription or face a potential crackdown in the future. Now, it seems the company’s crackdown on Premium for Students and Family plans has had some success. Keep in mind Spotify has yet to limit Premium for Students users in the US. You’ll now have to pay full price to continue streaming your favorite music in the country. So, thinking of studying longer? Tough luck. The company hadn’t placed a limit on the plan before. Not content to stop there, Spotify quietly changed a key discount plan in the UK.īritish university and post-graduate students can only use Premium for Students for up to 4 years. Spotify scrapped its GPS verification ‘test’ feature after hundreds of users turned against the company on social media. If you don’t confirm, you may lose access to the plan.” “To continue using Spotify Premium for Family, you’ll need to confirm your home address. To confirm their home addresses, the company requested a one-time verification of their home address with the following threat. Multiple users in four key markets, including the US and Germany, received GPS requests via e-mail. So, to stop some of the cash burn, Spotify unveiled a ‘test’ feature late last month. ![]() Breaking down the costs of 6 individual subscriptions, the company loses up to $44.95 a month on every Family plan. ![]()
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